Tuesday, 25 November 2014

The Theory of James Baker

James Baker stated that music videos will contain mediation, he also states that mediation works in three ways:

1. Selection: No matter what ends up being on the screen or in the paper, much more will have been left out.

2. Organisation: The various elements within the select media type will be organised in ways that real life is not.

3. Focusing: Mediation always ends up with us (the audience) being encouraged towards concentrating on one aspect of the text while ignoring others.

Mediation applies to my work with me being the editor of my video, as I get to decide which shots make it into the final product and which shots do not, therefore controlling which elements the audience see and what they should focus on.

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