Evaluation Questions

1. In what ways does your media product use, develop or challenge forms and conventions of real media products? (use, develop, challenge, 9 things to talk about (video, digipak and advert))

2. How effective is the combination of your main product (video) and ancillary texts (digipak and advert)?

3. What have you learned from your audience feedback?

4. How did you use media technologies in the construction and research, planning and evaluation stages?


To achieve the top mark band:

Level 4  16–20 marks
• There is excellent skill in the use of digital technology or ICT in the evaluation.
• There is excellent understanding of the forms and conventions used in the productions.
• There is excellent understanding of the role and use of new media in various stages of the production.
• There is excellent understanding of the combination of main product and ancillary texts.
• There is excellent understanding of the significance of audience feedback.
• There is excellent skill in choice of form in which to present the evaluation.
• There is excellent ability to communicate.

The Theory of Julian McDougall

Julian McDougall suggests that in the online age it is getting more difficult to conceive a media audience as a stable, identifiable group. This is due to to the fact that we are now exposed to far more genres of music online than in the past. Despite this however, audiences still clearly make sense and give meaning to cultural products.

McQuail stated in 1972 that "an audience can be described as a 'temporary collective'". Some key terms include mass, niche & mainstream and alternative audiences.

The audience that I am catering to would be considered as being an alternative audience, as the band's main genre of music is a mashup of synthpop and new wave, both of which are not popular enough to be considered mainstream/mass, but not obscure enough to be considered niche.

The Theory of James Baker

James Baker stated that music videos will contain mediation, he also states that mediation works in three ways:

1. Selection: No matter what ends up being on the screen or in the paper, much more will have been left out.

2. Organisation: The various elements within the select media type will be organised in ways that real life is not.

3. Focusing: Mediation always ends up with us (the audience) being encouraged towards concentrating on one aspect of the text while ignoring others.

Mediation applies to my work with me being the editor of my video, as I get to decide which shots make it into the final product and which shots do not, therefore controlling which elements the audience see and what they should focus on.

Video Editing

Rough Cut 1:

To edit my footage and create my rough cut I used the editing software Sony Vegas, within the software I can cut up segments of video, add special effects such as lens flares or filters and over lap footage.

(See full sized image here)

The image above shows the raw footage files (top left), the preview video (top right) and the editing timeline (bottom). When dragged onto the timeline I can manipulate the footage by cutting it up and placing it at certain timeframes that make it fit the song better. For example, I made use of both the slow motion feature and the fade feature during my time editing:

In the top image, the zigzagged lines between the images are used to represent the speed of the footage. The fact that they are stretched out is used to show that the footage has been edited into slow motion. In the bottom image the blue curved line represents when the fade out will begin and how quickly it will end. I chose to have it start half way through the footage so that none of the video was cut off, as the fade out effect causes the footage to pause on whatever frame it begins on.

Rough Cut 1

In this rough cut I show off the beginning of my music video, toying with different effects such as slow motion and using a fade out. I also practice with incorporating a thought beat within the editing.

Treatment Sheet

Treatment Sheet from conner3326

Call Sheet 'Inside'

Call Sheet - Inside (complete) from conner3326

Call Sheet 'Outside'

Since two of the locations are within walking distance away from each other and can both be seen in one tile of google maps I decided to include them both on a single call sheet to save time and space:

Call Sheet - Outside (complete) from conner3326

Risk Assessment

Risk Assessment from conner3326

Audience Research Results and Evaluation

Audience Research Evaluation from conner3326

Company Logo

This is the company logo I have created for my music video. I chose the name 'On-Air Productions' which refers to the 'on-air' light usually used during radio broadcasting, with the background of the text being that of a standby logo sometimes used during live television broadcasts, with 'please standby' being visible within the company's name. The background of the logo is transparent, meaning that it can easily be applied to any image without causing much juxtaposition with the background. 

Audience Research Questionnaire

http://goo.gl/forms/9ujnhyX6Z6

Moodboard

Created with Padlet

Link to full page blog

Permission Request

Reply:

Lyrical Breakdown - Phoenix 'Chloroform'

Lyrical breakdown - phoenix 'chloroform' from conner3326

Advert Analysis 2 - Phoenix 'Bankrupt!'

Advert analysis 2 - phoenix 'bankrupt!' from conner3326

Advert Analysis 1 - Daft Punk 'Lose Yourself To Dance'

Advert analysis 1 - daft punk 'lose yourself to dance' from conner3326

9 Frame Analysis - Phoenix 'Trying To Be Cool'

My 9 Frame Analysis on Phoenix's 'Trying To Be Cool' can be viewed 
on Prezi here. 

Personal Skills Audit

Personal skills audit from conner3326

Digipak Analysis 2 - M83 'Hurry Up, We're Dreaming'

Digipak analysis 2 - m83 hurry up, we're dreaming from conner3326

Digipak Analysis 1- Metric 'Fantasies'

Digipak analysis 1 - metric fantasies from conner3326

Shot Count - M83 'Reunion'

While watching this music video I counted a total of 105 shots used.

The shots in this video contain a lot of close ups that cut quickly between the different characters and their actions. Cross cut's are also used a lot when showing the interactions between the young girl and the group of children, displaying their apparent rivalry with one-another. The fast transitions between shots is used in cooperation with the song itself as they help keep up with the fast and upbeat style of the song.

Detailed Video Analysis 2 - Midnight City

Music video analysis 2 midnight city from conner3326

 

Detailed Video Analysis 1 - Fineshrine

Music video analysis 1- fineshrine from conner3326

Pixel Art Evaluation

Pixel art evaluation from conner3326

Opie Task Evaluation

Opie task evaluation from conner3326

The Theory of Andrew Goodwin

Andrew Goodwin identifies 6 key features of music videos:

1. Music videos demonstrate genre characteristics. (e.g. stage performance in metal videos, dance routine for boy/girl band, aspiration in Hip Hop).    
2. There is a relationship between lyrics and visuals. The lyrics are represented with images.
   (either illustrative, amplifying, contradicting).
3. There is a relationship between music and visuals. The tone and atmosphere of the visual reflects that of the music. (either illustrative, amplifying, contradicting).
4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).
5. There is frequently reference to notion of looking (screens within screens, mirrors, stages, etc) and particularly voyeuristic treatment of the female body.
6. There are often intertextual reference (to films, tv programmes, other music videos etc).

Purpose of a music video

The main purpose of a music video is to sell the song in question, as well as to evoke a reaction from the audience, as a memorable song can cause it to spread trough word-and-mouth, and the song will become more popular/sell more.

A2 Brief

A2 Brief 2014-15

My blog will feature a promotion package for the release of an album, to include a music promo video together with:

   1.   A digipak for the album’s release.

   2.   A magazine advertisement for the digipak.