Evaluation Questions

1. In what ways does your media product use, develop or challenge forms and conventions of real media products? (use, develop, challenge, 9 things to talk about (video, digipak and advert))

2. How effective is the combination of your main product (video) and ancillary texts (digipak and advert)?

3. What have you learned from your audience feedback?

4. How did you use media technologies in the construction and research, planning and evaluation stages?


To achieve the top mark band:

Level 4  16–20 marks
• There is excellent skill in the use of digital technology or ICT in the evaluation.
• There is excellent understanding of the forms and conventions used in the productions.
• There is excellent understanding of the role and use of new media in various stages of the production.
• There is excellent understanding of the combination of main product and ancillary texts.
• There is excellent understanding of the significance of audience feedback.
• There is excellent skill in choice of form in which to present the evaluation.
• There is excellent ability to communicate.

The Theory of Julian McDougall

Julian McDougall suggests that in the online age it is getting more difficult to conceive a media audience as a stable, identifiable group. This is due to to the fact that we are now exposed to far more genres of music online than in the past. Despite this however, audiences still clearly make sense and give meaning to cultural products.

McQuail stated in 1972 that "an audience can be described as a 'temporary collective'". Some key terms include mass, niche & mainstream and alternative audiences.

The audience that I am catering to would be considered as being an alternative audience, as the band's main genre of music is a mashup of synthpop and new wave, both of which are not popular enough to be considered mainstream/mass, but not obscure enough to be considered niche.